Title tag optimization
Title tag in the website you are optimizing for the can
contain 70 characters not more than that and it should contain the keywords
such as the product or services of the
business you are going to promote Title play an important role in displaying
the website in the organic search result. Your title should also Give some
meaning while the user view your title
and the title is also increase the click through of the webpage.
Meta description
Meta description is
the short description about the business and meta description is very important to attract
the visitor to the website this meta
description plays an important role in search engine marketing .you just write
down two important lines that tells the visitor the whole content what you have
in the website and also add the keywords for the search engine to know to which
category the website is related. Note that meta description should 160
character but search engines can will not show other character in the search
result. You obtain the best result by keep meta description count within 150 to
160 character.
Heading tags
The heading tags are more important using this heading tag
you can tell the visitor the importance of the product with side heading and
heading in the content you can highlight the importance of the product. The
content in the heading tag can tell what the whole website is about and
everything
Site map
Find below the
structure of the sitemap
<url>
<loc>http://www.yourwebsite.com/yourpage </loc>
<lastmod>2014-12-10</lastmod>
<changefreq>montly</changefreq>
<priority>1</priority>
</url>
You change this according to your requirement which make the
search engine easy to crawl the website